Bollywood: The Online Ad Formats That Work Best for Disney-ABC Videos

Added: Nov 18, 2008

From: AdAge

Duration: 2:49

NEW YORK (YouTube.com/AdAge) -- In her speech at the American Association of Advertising Agencies, Disney-ABC Television Group president Anne Sweeney offered insights into the digital ad formats that proven to be the most engaging for her network's online operations. Also in this 3 Minute Ad Age report, The Atlantic magazine has shocked many of its longtime readers with the tabloid-like cover story about Britney Spears on its April issue. And, addressing the question of whether traditional media companies should be more open to using online auctions to sell their ad inventory, New York Times' digital chief Martin Nisenholtz noted that half of the Times-owned About.com's business comes from auctioned ad sales.

Channel: News

Tags: ad  ads  advertisements  advertising  adverts  banner  banners  business  digital  marketing  media  news  rich 

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